I like to think that I am equal-opportunity beer drinker. I know the difference between tasting beer and just drinking it for enjoyment. My response to a beer depends on where I am, who I’m with and what is the purpose.
Really, I’ll try anything.
No, let me correct that. I’ll try just about anything. I will not try or buy any beer, no matter how good it is purported to be, that has a sexist message attached.
Sexism in beer marketing is a topic that is becoming more prevalent in the beer-o-sphere. It’s been in magazines like All About Beer, websites, blogs and podcasts. As it should be. Women are an increasing market, more women are brewing, and it’s 2017 for fuck’s sake. Why is this still a thing?!? And it’s not just women who have had enough; men are stating, not cool man, more and more.
Ben Johnson wrote a post last week entitled Let’s Talk about Sexist Beer Marketing, where he called out what I feel are some of the worst offenders in Ontario. I read it muttering yes, yes, FUCK yes,! throughout. Everything resounded. Jennifer Nadwodny’s comments at the end of the post say what’s in my mind and in my heart better than I ever could. Go read it.
Four of the five beers come from breweries that I boycott. While I do what I can to support the craft beer scene that has welcomed me so openly, I cannot give my oh-so-hard earned money to any business that obviously does not hold the same values of equity and equality that I do.
I don’t care how good their beer is.