Why I don’t drink from some Ontario breweries.

I like to think that I am equal-opportunity beer drinker. I know the difference between tasting beer and just drinking it for enjoyment. My response to a beer depends on where I am, who I’m with and what is the purpose.

Really, I’ll try anything.

No, let me correct that. I’ll try just about anything. I will not try or buy any beer, no matter how good it is purported to be, that has a sexist message attached.

Sexism in beer marketing is a topic that is becoming more prevalent in the beer-o-sphere. It’s been in magazines like All About Beer, websites, blogs and podcasts. As it should be. Women are an increasing market, more women are brewing, and it’s 2017 for fuck’s sake. Why is this still a thing?!? And it’s not just women who have had enough; men are stating, not cool man, more and more.

Ben Johnson wrote a post last week entitled Let’s Talk about Sexist Beer Marketing, where he called out what I feel are some of the worst offenders in Ontario. I read it muttering yes, yes, FUCK yes,! throughout. Everything resounded. Jennifer Nadwodny’s comments at the end of the post say what’s in my mind and in my heart better than I ever could. Go read it.

Four of the five beers come from breweries that I boycott. While I do what I can to support the craft beer scene that has welcomed me so openly, I cannot give my oh-so-hard earned money to any business that obviously does not hold the same values of equity and equality that I do.

I don’t care how good their beer is.

FS

Nope nope, nope.

 

Work Inspiration: Jan 22-31

The last week of my photo a day project using work as an inspiration. It’s been good, and helped kick me out a slump.

Jan 23: this is mine. Goggles and gloves. #ppe #safetyfirst #brewerlife #fmspad

A photo posted by Kat Goodale (@katitude) on

Jan 26: yum. Today's mash smelled like banana bread for some reason. #wheat #beer #brewerlife #fmspad #fms_yum

A photo posted by Kat Goodale (@katitude) on

Work Inspiration: Jan 15-21

I’ve done a photo-a-day on my other blog for 6 years. If you think that after 6 years the inspiration would be flagging a little, you’d be right.

I sometimes use the prompts from Fat Mum Slim as a way to get through the doldrums, and this month I combined her prompts with brewing.

Jan 17: bag. Bags of specialty malt as far as the eye can see. #brewerlife #fmspad #fms_bag

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Jan 19: shape. There is really only one shape on bottling day. #brewerlife #fmspad #fms_shape

A photo posted by Kat Goodale (@katitude) on

Work Inspiration: Jan 8-14

I’ve done a photo-a-day on my other blog for 6 years. If you think that after 6 years the inspiration would be flagging a little, you’d be right.

I sometimes use the prompts from Fat Mum Slim as a way to get through the doldrums, and this month I combined her prompts with brewing.

Jan 11: in my fridge. We're slowly filling up the post holiday emptiness. #work #brewerlife #fmspad

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Jan 12: leaf. Once upon a time, this slurry used to be lush green hops. #beer #brewerlife #fmspad

A photo posted by Kat Goodale (@katitude) on

Jan 13: people ❤my awesome coworkers. They make the work fun. #brewerlife #brewers #work #fmspad

A photo posted by Kat Goodale (@katitude) on

Work inspiration: Jan 1-7

I’ve done a photo-a-day on my other blog for 6 years. If you think that after 6 years the inspiration would be flagging a little, you’d be right.

I sometimes use the prompts from Fat Mum Slim as a way to get through the doldrums, and this month I combined her prompts with brewing.

Jan 1: my favourite colour(s). #beer #gold #red #amber #black #fmspad

A photo posted by Kat Goodale (@katitude) on

Jan 2: delicious. I really like the flavour of Vienna malt. #beer #brewing #brewerlife #fmspad

A photo posted by Kat Goodale (@katitude) on

Jan 3: circles. #gaskets #triclamps #brewerlife #fms_pad #fmspad

A photo posted by Kat Goodale (@katitude) on

Jan 7: time. Clock in, clock out. #work #brewerlife #fmspad

A photo posted by Kat Goodale (@katitude) on